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Best SEO practices which makes google happy

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Many people ask us how they make google happy. Why the search doesn’t like their website. Today you will learn about the top 6 SEO practices which make Google happy. Read carefully till end and get the attention of world’s most trusted search engine (Google).

  1. FRESH CONTENT: If you type your keyword in google search bar and press enter you will see thousands of articles on different websites and blogs based on your keyword. So, the question is how you write the fresh content when there are hundreds of articles on almost every single keyword which you have in your mind. Just follow our advice and start creating fresh content now. Before writing an article or post on any subject or before doing product review do the deep research on it. Read other people articles, watch videos, most importantly read the customer reviews on it. Visit sites like Reddit, Amazon if you are writing something on a product go and check what people feel about it. what are the real outcomes? Get the idea form there and add it into your post this way you are sharing the real feeling of users. Google like unique content and this is the best way to write something trustworthy. 
  2. Actionable Content: The second step in our list is write something which grab the user’s attention in few seconds of their visit. Now writing such content is not a rocket science, you need some practice and you will be able to write engaging content on any subject. First of all, understand your targeted audience like what they are looking for and what you are offering to them? Many times people write length content and wait for Google to give them good rankings in Serps. The secret of writing content which makes people to do what the writers wants them to do is write from a prospective of users. Longer paragraphs and fancy words will not help you to get higher rankings. Your ranking will improve only when users like your copy and stick to your content till the last line of the articles. 
  3. TITLES & DESCRIPTIONS: This is the part where you need to play smart and carefully. While writing your Meta title and descriptions do not use keyword stuffing technique. Instead of using exact keyword use synonyms, make a long tail keyword.For example, if your keyword is Mount Everest height. Do not put it exactly in the title because when somebody search it, he/she will write like ‘what is the height of mount Everest’? so, putting the long tail keyword in the title and description is beneficial. Always keep the title and description in the recommended length of words.Title should be in between 20 to 70 words and description between 100 to 150 words. Do not Use same Title and description more then once. Every post and page should have unique page title and description.
  4. WEBMASTER GUIDELINES: Do not violate Google webmaster guidelines if you want higher rankings in search engine. Search for the webmaster guidelines on google and read them carefully. It is best to stay away from trouble so read them first and then build your site accordingly.If your site violates any of their rule it will show in your google analytics check there and make sure everything is good.
  5. LINK BUILDING: This is the hard part because most of the time websites get penalized for having unnatural backlinks. So, don’t even think to try spammy link building methods. Blackhat SEO will spoil your hard work and your site will be blacklisted for sure. Always make natural and high-quality backlinks. Share your work on social media today we have many social platforms like Facebook, Instagram, Twitter etc. A link which is placed to help people to find your unique stuff is a form of natural link building. 
  6. KEEP UPDATING: Do not leave your site as it is after updating it once in a month. Keep the content of your site fresh and updated by posting at least one article per week. This will add freshness to your site, more valuable content, attract more traffic. Users do not like to see and read the same stuff every time they visit. They want new interesting content always and Google also want to feed their users best content every time they search something on the google search bar. We hope you found this article helpful, for more information on any part of the Search Engine optimization, feel free to contact us anytime. 

Proven tips to improve website content

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Quality of website content is directly connected to the ranking factors. Google is business they want to show the best results to their users. You have to write for the Google users to rank better not for the search engine.

Today we will tell you about the proven tips that will improve your website content quality instantly. Read the article carefully and apply these steps to your website.

1. Full coverage: Do not write just a few words and publish it. Short content will not cover the entire topic. People want to know everything about their favorite product or they want all possible answers for their search. Use short sentences with bullets and numbers are always advised to add in a webpage content.

Shorter sentences make it easy for users to scan a webpage. By scanning a page on internet users get the quick idea whether the page is relevant for them or not.

Try to search for the topic before writing then make a list of important asked question add them into your content by using synonyms.

2. Grammar and spellings:  Poorly written pages often have grammar mistakes and people do not want to read grammar mistakes. They think the page is spam because it has many spelling mistakes are there. They know important pages never have mistakes they are highly accurate. They click the back button and jump to the next searched result.

Visit some of the branded websites like big magazine sites read their pages you will never find a spelling or grammar mistake.

There are many grammar and spelling checker tools available online to buy them and use them while writing articles.

3. Set a Goal: Now this is the area where people do not pay attention. Before writing about any subject set the goals means what you expect from the page to do. Some pages are written to generate leads while others are there to spread knowledge.

write according to the goals, if a page is written without any clear vision it will not perform well in search engine.

4. Use Multimedia: Add relevant images, videos, audios, graphics etc. comes in multimedia. Now why it is necessary to insert all of them into a web page. The reason is in a study conducted in the USA it is found they web pages with more multimedia will rank better in search results. Moreover, people also like to visit and sty on those pages which give audio and video information. Sometimes users do not have the time or don’t like to read the entire page they want a quick short video about the topic. Here comes the need for images and videos.

Pages with images, videos, audios or with other forms of multimedia perform better in search results than those without multimedia.

If you do not have relevant videos for your page, at least insert an image to make it look beautiful and more relevant to the topic.

5. Update Your Website Content: Once you publish the page now it turns to update it regularly. We do not mean update it every day or every week. Google like new and fresh content if you update your old written page regularly than they will perform better than the newly written ones.

Update your website layout ones in a year and adjust your pages according to a new look. Every day researchers release new information about everything and google knows this. So Google wants you to add those latest information, facts, and stats into your web page in order to make them updated. Otherwise, your page will go outdated and doe not perform well in google search results.

Best Way To Advertise Your Business Online

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HOW TO ADVERTISE YOUR BUSINESS ONLINE

Today we have many options where we can advertise our business, but most people ask us what is the best platform to give ads on. In this post, we will increase your knowledge of online advertising. Read this article until the end and know everything about ads and their benefits to your business.

ONLINE ADVERTISING IS CHANGING:

The big challenges in online advertising are the continuous development of social platforms which put new pressure to promote your business on latest and more advanced platforms. People like to connect themselves to new exciting social media service. This encourages the marketing agencies to target the audience on these media.

A few years ago, the popular advertising platform is out of the reach of small businesses. They charge huge amount of money which small owners cannot afford and this lack of product or service promotion push them back in competition. Big directories like yellow pages were too costly for new business owners to advertise on. They need to increase their budget of promotion which was not possible for local business owners.

Online advertising has many good benefits like you can try it for some time to check whether it is worth for you to spend money on it or not. This way of promotion target specific segment of audience which turns into your customers. The excellent result makes it very cost effective for even small business also put new life to them so that they can compete with big competitors.

WHAT ARE YOUR OPTION SOF ADVERTISING?

Google Advertising (Google Ad Words)

Audio and video advertising

A reliable method of Remarketing

Facebook, Twitter, Instagram, YouTube etc

Online directories and many more

The online advertising platforms give you the opportunity to target a specific group of visitors according to their interests and actions. Here you get a wide range of audience which you can easily convince to be your permanent customers. The only thing you need to do is call us and start your online advertising campaign now.

GOOGLE AD-WORDS:

This is the most valuable platform to advertise online. In the USA almost everybody searches on Google whenever they want any type of information. This increases the chance of success when huge traffic is using the same search engine for their queries.

Small business or family based business can get great profits from Google ad words in form of more sales. In fact, you can give advertising on a global search to promote your services overseas in different languages, charges are reasonable. This a most productive form of advertising as it increases your sale from the first week of advertising.

Experts Advise:

Social media is a very powerful tool to promote products and services at affordable rates this gives instant results. A huge amount of organic traffic is there on Facebook and they also trust the ads which are displayed on this platform. Facebook has the strict guideline for advertising this make it good and trustable media to advertise.

Remarketing is a new form of advertising which targets your old customers and also the visitors that visit your site even once. This works as a reminder to them which remind them of what you have for them.

Remember if you are launching a brand new product which is not well known by the public. In this condition, you need to work hard and target big advertising platforms but if your budget is low do not worry you can choose Facebook or Twitter to tell everyone out here what you have or selling

 

We hope this article makes you able to choose the best-suited advertising platform for your business but in case you have more question, feel free to contact us and get clarity about your advertising campaign.