EMAIL MARKETING IS IMPORTANT
Always put useful information with other offers so that they can buy from you directly. Before email marketing was easy as but the modern email marketing is not that easy. Spam e-mails make it difficult to deliver them to the destination.
Nowadays email service providers are very strict and when few spam reports will kick you off from their email network.
While checking on emails people look the brand first. Custom email templates are better option to create the branded template that reflects your company and increase its reputation. Nobody will trust on an ordinary email, you need a branded e-mail with the logo of your company. There are many small things which normally people ignore while doing email marketing but these put an instant effect on customers and encourage them to trust us and connect with us for long period of time.